Exclusively available in the MENA region with Reach MENA, LG Smart TV Advertising uses device-level insights to improve the viewing experience and bringing advertisers right into the consumers TV stream.
- Smart TV Owners perceive ads on Smart TV as less annoying than other digital ad platforms such as online video & banners, and more enjoyable & engaging similar to social ads
- Globally, almost 50% are aware of ads and 22% do click
- 33% of those who click have purchased the product
- 58% of those who clicked on ads consider buying the product
- 46% searched the internet for more information about the product or
brand after seeing the ad on Smart TV
