Welcome to Reach MENA – Leading Digital Media Agency since 2010

The Opportunities Of Connected TV – An Introduction to Smart TV Advertising

  • Posted by Adel Saadi
  • On February 26, 2020
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Connected TV (CTV) is a rising star among the marketing community, and rightly so. Audience migration from linear television to Smart TV’s and devices is strong and still growing. Furthermore, advertising on these devices blends the efficiency and analytics of digital advertising with the effectiveness of traditional TV. The number of Smart TV’s and OTT […]
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Hospitality sector could be missing 45% of potential revenue due to poor targeting

  • Posted by Mazen Hallaway
  • On January 28, 2020
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Based on traveller search data we gathered from our partner travel audience, businesses in the hospitality sector should consider a new approach for their advertising strategy as they could be missing 45% of potential revenue due to poor targeting. In our article published by Campaign Middle East, we share how hotels can reach the right […]
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Traveller search intentions – UAE, Nov to Jan 2020

  • Posted by Reach MENA
  • On November 13, 2019
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How to use traveller data for your media and marketing campaigns New research by travel audience, an amadeus company, reveals the November to January 2020 travel intentions of global and local visitors to and from the UAE. The company analysed billions of online searches which took place from January to July 2019 to give us […]
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UAE Advertising Agencies Learn The Secrets of Digital Travel Advertising with Reach MENA and travel audience

  • Posted by Reach MENA
  • On December 3, 2018
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Reach Mena Digital, the exclusive Middle East representative of the digital travel advertising platform, travel audience by Amadeus has held the first-ever series of Travel Advertising Masterclasses for the region’s leading advertising agencies. The 4-day event series hosted senior buyers and planners from Publicis Media, Omnicom Media Group, Dentsu Aegis, MCN and Havas Media amongst […]
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Travel audience signs strategic partnership with Reach MENA

  • Posted by Reach MENA
  • On November 29, 2018
  • 0 Comments
• Further expansion in the Gulf region • Exclusive distribution rights for Reach MENA in the GCC region • Development of new customer groups Berlin, November 07, 2018 – travel audience, an Amadeus company for programmatic media purchasing in the travel sector, has officially signed the exclusive distribution agreement with the Dubai-based digital media company […]
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