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Connected TV, A case study of success since the pandemic

  • Posted by Reach MENA
  • On November 24, 2020
How Shahid VIP utilised the booming Connect TV medium to hijack the moment of truth The pandemic has significantly changed consumer habits, resulting in marketers shifting budgets to new channels to reach their audience. Connected TV, in particular, has seen massive uplift – and for a good reason. According to Neilson, during the first three […]
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