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The Opportunities Of Connected TV – An Introduction to Smart TV Advertising

  • Posted by Adel Saadi
  • On February 26, 2020
Connected TV (CTV) is a rising star among the marketing community, and rightly so. Audience migration from linear television to Smart TV’s and devices is strong and still growing. Furthermore, advertising on these devices blends the efficiency and analytics of digital advertising with the effectiveness of traditional TV. The number of Smart TV’s and OTT […]
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