Travel audience is the world’s leading data-driven travel advertising platform, exclusively represented by Reach MENA in the MENA region. The platform connects the leading performance-oriented advertisers with the biggest network of publishers, reaching millions of consumers.
It features two major components:
1- Our demand-side-platform; proving end-to-end, data-driven advertising solutions utilising exclusive Amadeus data.
2- The Premium Publisher Network, publishing third-party content via native advertising.
We leverage machine learning to identify when people search for trips, when they book, and above all when it makes sense to show them offers and ads. We optimise advertising across the entire traveller journey, identify and create new audiences, and increase our advertisers reach, relevance and conversions.