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Requirements to Launch a Campaign


Native advertising has specific requirements when it comes to the style of writing the content in order to attract the right audience and lead to conversions. Therefore, developing good quality content requires a brief about the product in addition to a landing page URL and products/services in PSD formats. These requirements should be elaborated into a catchy content article that has to appeal as a story telling text to the audience.

The key for the right content planning is to manage the articles’ quantity and frequency for every given campaign. Therefore reformulating the same article with different titles and images, in addition to a frequency of 3 articles per week for 30 days of ad campaign results in delivering 66% higher CTR, according to global benchmarks.