Google+

Native Ads Globally


Interestingly, more than 1040 brands placed native advertising pieces across 100 mostly US-based websites covering diverse interest areas between June and July 2014, according to MediaRadar’s first Native Advertising Index.

US Statista predicts the native ad business will a $7.1bn industry in 2017…2014 was valued at $3.2bn. The MENA region is relatively new to this space, so as pioneers in the Native landscape, Content Echo will contribute to the growth of content led marketing online.

 

While Native Ad spend is increasing YOY, here’s some insights from our partners across the pond-

While Native Ad spend is increasing YOY, here’s some insights from our partners across the pond-

 

  • 81% of marketers are looking to increase audience engagement and promote brand visibility through native ads.
  • A native advertising play by GE resulted in 416,000 click-through–a CTR of 8%. Display advertising CTR average in at 0.19%
  • Consumers are 25 percent more likely to look at a native ad than at a banner, and they look at them 53 t more frequently. They check native ads out 4.1 times per session on average, versus 2.7 times for banners.
  • Consumers are considerably more likely to share a native ad with others (32% versus 19 %) and showed 18% more purchase intent after viewing them.