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Audience


All of Reach MENA’s publisher partners are included within Effective Measure (www.effectivemeasure.com) who are audited by ABC Electronic (www.abc.org.uk).

With unique measurement and demographic technology, Effective Measure gives the advertiser a more representative, accurate and audience profile and reach of our publishers.

The Effective Measure data provides transparency and advertising revenue by providing independent third party measurement to advertisers, agencies and publishers.